From Expertise to Impact
A Workshop on Using Story to Communicate Value
Personal Statement
Get support crafting a signature introduction in your own voice.
Value Proposition
Capture your audience with an narrative optimized for impact.
Repeatable Framework
Practice techniques and receive feedback.
2.5 hours to a...
You know what you do, you're brilliant at it, but...
...the moment someone asks you to explain it—a potential client, a room of executives, a stranger at a networking event—something is lost in translation.
This workshop is for experts and entrepreneurs who are tired of underselling themselves, overexplaining their work, or reaching for an elevator pitch that sounds nothing like them.
We can change that over the course of a few hours.
Meet the Facilitators
Sarah Donnell
Sarah is a public presence and leadership coach, a facilitator, and a multi-disciplinary writer and communications professional. She has leveraged story across industries to galvanize grassroots efforts that resulted in legislation, to develop virtual-reality trainings for crisis-response in the military, and to activate tech innovators to inspire international audiences.
Amanda Downie
Amanda is a communications coach, storyteller and narrative strategist whose path from Broadway stages to Fortune 500 boardrooms has shaped how she helps others communicate. She has leveraged story as a marketing and communications consultant across healthcare, pharma, IT and entertainment, and as an editorial lead inside global companies like IBM. Along the way, she's translated complex expertise into narratives that move audiences and drive business results. With nearly two decades of experience helping leaders and brands find their voice, she brings a rare mix of creative instinct and strategic clarity to the work. More at storiedspotlight.com
Our
Story
We are in this together!
What started as a new friendship in the halls of UNC Chapel Hill has grown into a powerful partnership. Together, we've created this workshop to address a recurring need across industries: brilliant business owners and subject matter experts who cannot quite capture their stories for clear value and impact. We are here to change that.
About the Workshop
From Expertise to Impact: Using Story to Communicate Value guides innovators through creating a narrative value proposition with transferrable audience engagement techniques that will serve this big idea and the next.
Through a series of guided writing exercises and conversations, you'll uncover what makes your offer genuinely unique and how to capture your value proposition. From there, you'll learn how to structure a narrative that makes people want to act, not because you've pressured them, but because you've made them feel something.
We'll also tackle the challenge of communicating through text, without your voice, your tone, and your timing. You'll learn how storytelling has evolved from spoken word to the phone screen, and what that means for the way you show up in writing.
By the end of the session, you'll leave with a draft narrative in your own voice, feedback from the room, and a clearer sense of how to talk about what you really do.
This workshop is for you if...
-
You stumble when someone asks, "So what do you do?"
-
Your written content feels flat compared to how you speak
-
You've been told to "tell your story", but no one's shown you how
-
You know your work is valuable but struggle to communicate that value without sounding like everyone else
